Florida Paints is owned and operated by the Strube family, the original founders of Color Wheel Paints.
Headquartered in Winter Garden, Florida, and with 28 locations statewide, they bring a remarkable legacy of
over sixty years in the paint business, marked by the production of over 70 million gallons of paint. The Strubes
have an unparalleled understanding of the paint industry in the dynamic landscape of Florida's harsh climate.

Florida Paints products are made in Florida, for Florida. Their paints, primers, & protective coatings are crafted
meticulously, each ingredient thoughtfully selected to withstand the unforgiving Florida climate. The result is
products that excel in resisting wind-driven rain, salt spray, fading, and the persistent threat of mildew, providing a level of protection and longevity that's second to none.
 
The core of Florida Paints lies within its extraordinary team of over 200 professionals and passionate paint
people who bring their extensive knowledge and dedication to work daily. They ensure that every product
bearing the Florida Paints name is a masterpiece of quality and performance. Their combined expertise
spans decades, forming a collective of true paint experts. Florida Paints central philosophy revolves around the principle of service. Our commitment to serving others is the cornerstone of our culture and essential to our mission of Brightening the Lives of Everyone We Serve